Product Innovation Series

Helping product and innovation leaders get applicable advice, today.
Our aim is to help innovation professionals like you get actionable advice that can be implemented right now. If you’re interested in learning about battle-tested tips, tactics, and strategies from your peers, make sure to tune in.
- Aram, CEO @ Crowdlinker.

Hi, it’s Aram.
Welcome to our in-depth interview series featuring product leaders from prominent tech companies around the world. We’re chatting about how category-leading digital products are developed within their enterprises


October 24, 2022
47:20 minutes
Pierre and Aram discuss why treating your company as a product can be so effective. They explore how to increase productivity even in boring tasks, why you should be opinionated as a leader and why you don’t need to necessarily have technical skills as a technical PM. Pierre shares many anecdotes from his experiences at Amazon and all the lessons he took with him to build his company.
October 21, 2022
29:24 minutes
Ravi, Seth, and Aram discuss the balance between data, insight, and intuition. They explore what goes into egoless product development, what to take away from customer data, how to engineer game-changing insights from data, and why objectivity is a lie.
October 6, 2022
25:13 minutes
Mor and Sergey discuss how to run a product team and coordinate with bright developers without having technical skills. Mor shares his experience running 7 SCRUM teams and describes the execution process as a ‘cold war’ of sorts. They explore the similarities between professional sports and product management, why you should ask ‘why not’ more often, and how to reframe conflicting priorities as collective priorities.
October 6, 2022
37:43 minutes
Mike and Aram discuss how to build a design team where designers are focused on jobs to done. They explore what it takes for a team to go from forming to norming, which OKRs designers should and shouldn’t have, how to build a design thinking community in your organization, what designers actually feel when they think they have impostor syndrome, and how to tread the fine line between challenge and overwhelm.
October 6, 2022
25:39 minutes
Alex and Sergey discuss how to differentiate yourself when you’re in a saturated market. They explore different differentiation strategies, why you shouldn’t start a vertical SaaS if you’re on a tight budget, how cross-team collaborations can unlock differentiation opportunities, and what you should prioritize if you’re in a competitive space.
September 22, 2022
25:31 minutes
Carmen Williams and Aram discuss Carmen’s work as a product manager at Zuper. They explore what KPIs a product marketer usually cares about, how to efficiently manage an offshore team, what makes a website launch flop, and the most important things to keep in mind as a product marketer. They also touch upon many aspects of the science of evolution and how they can greatly impact product marketing and product management processes.
September 20, 2022
27:43 minutes
Rachel Folz and Aram discuss what project management is like at Cerkl. Discover why their designers keep their cameras off during user testing, why scrum took them more time to do than they expected, how they create unparalleled synergies between developers and designers, and their product growth tipping point.
September 12, 2022
25:49 minutes
Ahmad Kadhim, Head of product @ TimeSaved, and Aram Melkoumov, CEO @ Crowdlinker, discuss how to say no to feature requests, collaborating with sales teams, ways to deal with your customers in a more understanding way and more.
August 25, 2022
40:14 minutes
Jeffrey Greene, Director of Product and Design @ NinePatch, and Aram discuss how designers can have a bigger voice and stronger influence within their teams. They chat about why you should question your executives, why it helps to think in verbs rather than nouns, why you shouldn’t accept all the work sent your way, and what questions you should prioritize. They also explore how to translate the pitch deck into reality and how to visualize ideas so that they become tangible rather than abstract.
August 22, 2022
32:25 minutes
Edoardo Ferrara-Bardile, Senior PM @ N26, and Aram discuss how you can listen more carefully to your users and how to stay authentic without constantly being swayed by the trend. How ego and dogma don’t allow you to listen, whether you should shorten your discovery, why you should find people who know more than you, and why popular trends aren’t good for you.
August 8, 2022
42:50 minutes
Usama and Aram discuss what it’s like to be the first product person in a company. They chat about how to understand the founder’s vision, how to juggle the expectations of leadership, developers, and users, why product managers are misunderstood, and how product managers can get more people to agree with their decisions. Usama also explains why relying solely on data tells less than half the story.
August 5, 2022
06:43 minutes
In this episode Aram Melkoumov and Sergey Ross discuss ways of selecting product agency that you won't find via Google and also how to define a digital product studio.
July 29, 2022
31:33 minutes
Abhishek and Aram discuss what goes into creating life-changing products and being purpose-led as a product manager. They explore how to assess product-market fit in an honest way, what metrics you should check before focusing on scaling, whether you should build for multiple personas, and why sales-led product management is a race to the bottom.
July 27, 2022
28:54 minutes
Distractions are everywhere in product. Should you build your own solutions from scratch? Should you create a design system? What should your team focus on? In this episode, we discuss the many mistakes our guest learned from in his career.
July 25, 2022
37:58 minutes
People working on web 3 are building the products of tomorrow. More ways to make money, truly owning your own data, and having immersive experiences are only some of the exciting opportunities ahead. But, what’s the same and what’s different about project management in web3?

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