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Product Innovation Series

Helping product and innovation leaders get applicable advice, today.
Our aim is to help innovation professionals like you get actionable advice that can be implemented right now. If you’re interested in learning about battle-tested tips, tactics, and strategies from your peers, make sure to tune in.
- Aram, CEO @ Crowdlinker.

Hi, it’s Aram.
Welcome to our in-depth interview series featuring product leaders from prominent tech companies around the world. We’re chatting about how category-leading digital products are developed within their enterprises

Episodes

August 8, 2022
42:50 minutes
Usama and Aram discuss what it’s like to be the first product person in a company. They chat about how to understand the founder’s vision, how to juggle the expectations of leadership, developers, and users, why product managers are misunderstood, and how product managers can get more people to agree with their decisions. Usama also explains why relying solely on data tells less than half the story.
August 5, 2022
06:43 minutes
In this episode Aram Melkoumov and Sergey Ross discuss ways of selecting product agency that you won't find via Google and also how to define a digital product studio.
July 29, 2022
31:33 minutes
Abhishek and Aram discuss what goes into creating life-changing products and being purpose-led as a product manager. They explore how to assess product-market fit in an honest way, what metrics you should check before focusing on scaling, whether you should build for multiple personas, and why sales-led product management is a race to the bottom.
July 27, 2022
28:54 minutes
Distractions are everywhere in product. Should you build your own solutions from scratch? Should you create a design system? What should your team focus on? In this episode, we discuss the many mistakes our guest learned from in his career.
July 25, 2022
37:58 minutes
People working on web 3 are building the products of tomorrow. More ways to make money, truly owning your own data, and having immersive experiences are only some of the exciting opportunities ahead. But, what’s the same and what’s different about project management in web3?
July 7, 2022
39:54 minutes
We hear a lot about enterprise infrastructure, but what really goes into it? How do you meet the intricate needs of big corporations while making sure that your custom offerings make business sense? Pavan Singh, VP of Product @ Lynx Technologies, and Aram discuss how to sensibly deploy enterprise infrastructure. They explore the technical and business sides of enterprise infrastructure. On the technical side, they talk about how to make software last for 10-15 years without needing major upgrades, how to make sure that enterprise software is secure and reliable, and why customer interviews are not enough. On the business side, you'll hear how to fulfil custom enterprise requests in a way that increases the overall capacity of your company, how to easily open a new revenue stream, and how to validate your big product ideas.
July 5, 2022
32:38 minutes
Manuel Breschi, director of product @ Typeform, joins Aram Melkoumov to discuss the common biases in product management, how to address them effectively and make better decisions. He also talks about how to make better product decisions, why building product from scratch is not always a good option and what to do with product’s historical data.
June 28, 2022
34:18 minutes
In this episode, Stephen Grillos and Sergey discuss the emotional side of product management. They explore how to navigate stressful moments when presenting to your CEO, how fear and anxiety can ruin even the best products, how to deal with your ego, and how fear can make you build the wrong product.
June 9, 2022
23:18 minutes
Sergey and Aram demystify staff augmentation. They answer questions you’re wondering like: should you do it? Is it worth it? How much does it cost? What should you watch out for? They discuss the common mistakes you should avoid and ways to quickly find out if the product studio you are hiring is a good fit. They also explain how you can use pilots and proof of concepts to test out relationships between you and your extended team.
June 6, 2022
23:25 minutes
Product discovery is under-appreciated. The fact is, it can make or break the success of your product. This episode answers the most pressing questions startups and enterprises have about product discovery. Aram and Sergey explore what product discovery is, why you need it, how long the product discovery process takes, and what you should do before thinking of outsourcing your product discovery.
May 27, 2022
31:31 minutes
Blagoja Golubovski joins the show to discuss how we treat data as product managers. When data is treated as a bible, it can become dogmatic and can blur reality rather than explain it. Throughout our conversation, we discuss how much we should rely on data, how to determine if a data indicator is useful, how putting too much emphasis on user interviews can distort vision, and why you shouldn’t put your company under the pressure of arbitrary launch dates.
May 26, 2022
40:53 minutes
Sean Dekkers joins the show to discuss why design is primarily really about process and listening rather than beauty and aesthetics. He explains how finding worthy problems and listening to people dive deep into the problem is the heart of great design. Throughout the discussion, we explore why big companies keep repeating the design mistakes, how testing fast can save projects, how product designers and product managers work together and assess how important the visual part of design really is. Sean also shares a thrilling design story about his time working with Ferrari.
May 11, 2022
30:49 minutes
In this episode, Kabir and Sergey unpack what most companies ignore or get wrong: partnerships. Kabir shares insights on when you should start turning your customers into a community, how web 3.0 is catalyzing the importance of community, what partnerships can do for your company, and why you shouldn’t think of your product as a be-all and end-all solution but rather a component of your customer’s ecosystem. You’ll learn how to simply start striking strategic partnerships that your customers will thank you for.
May 9, 2022
37:05 minutes
In this episode, Meraj and Aram discuss the main reasons product-led growth initiatives fail. They chat about the challenges that pursuing product-led growth brings about and how product directors and product managers can catch problems early on. Throughout the conversation, they explore how-to future-proof products, the characteristics of consistently successful project managers, and what B2B product managers can learn from B2C product managers.
May 7, 2022
40:00 minutes
In this episode, Idoh and Sergey unfold stories and insights from Idoh’s career in project management. They discuss why you should have product bias, why design doesn’t have to be perfect before shipping a product, what makes product development challenging, how to align your clients with goals that make sense, and the fundamentals that many B2B SaaS companies don’t prioritize.
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