image of Can Evolutionary Science Make Your A Better Product Marketer? - Carmen Williams, Zuper
Thursday, September 22, 2022

Can Evolutionary Science Make Your A Better Product Marketer? - Carmen Williams, Zuper

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Podcast information


Episode Details

Carmen Williams and Aram discuss Carmen’s work as a product manager at Zuper. They explore what KPIs a product marketer usually cares about, how to efficiently manage an offshore team, what makes a website launch flop, and the most important things to keep in mind as a product marketer. They also touch upon many aspects of the science of evolution and how they can greatly impact product marketing and product management processes.

Show notes

What’s it like to run a team from Seattle that’s largely based all the way in India? And how can you develop your product using an evolutionary perspective? Get answers on today’s show - because today’s guest does both of those things.

About Carmen Williams
Carmen Williams is the Head of Product Marketing at Zuper; but, she’s also a Chief Evolution Officer. Her zone of genius is in leveraging evolutionary science to help companies grow. Carmen holds a Unicist Masters in Science of Evolution. Alongside her work at Zuper, she is a fractional CMO at and a board member at AdvisoryCloud. 

00:00 | Who is Carmen Williams?
01:03 | What is an Evolution Officer and what does Zuper do?
02:48 | Building a team based in India
04:05 | What does a product marketer do at Zuper?
08:14 | How to run an India-based R&D team
09:33 | What metrics does a product marketer care about?
10:41 | Which features should you build?
14:30 | Failed website launch: what went wrong?
17:49 | What product marketers miss
19:19 | Biggest product marketing insight
20:27 | Fireside: hiring, thought leadership, working for free, evolution theory with reading, growth mindset

(23:00) “Once you’re thinking about your next career move, pick learning. Pick knowledge and the pay will come.”
(24:13) “If you do have that capacity for empathy then constantly be working on your growth mindset - that ability to put yourself in other people’s shoes, to self-reflect, to evaluate, to adapt, to get rid of fear. That is the number one obstacle to growth, your fear of change.”

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What is Product Innovation Series with Aram Melkoumov?

Product Innovation Series is an in-depth interview series featuring product & innovation leaders from small startups all the way to Fortune 500 behemoths. Our guests share their battle-tested perspective on what prevents teams from shipping a great product. The show is hosted by Aram Melkoumov, the CEO of Crowdlinker.

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