Read

Listen

image of Can Evolutionary Science Make Your A Better Product Marketer? - Carmen Williams, Zuper
Thursday, September 22, 2022
25:31
minutes

Can Evolutionary Science Make Your A Better Product Marketer? - Carmen Williams, Zuper

Listen on

Podcast information

Share:

Episode Details

Carmen Williams and Aram discuss Carmen’s work as a product manager at Zuper. They explore what KPIs a product marketer usually cares about, how to efficiently manage an offshore team, what makes a website launch flop, and the most important things to keep in mind as a product marketer. They also touch upon many aspects of the science of evolution and how they can greatly impact product marketing and product management processes.

Show notes

What’s it like to run a team from Seattle that’s largely based all the way in India? And how can you develop your product using an evolutionary perspective? Get answers on today’s show - because today’s guest does both of those things.

About Carmen Williams
Carmen Williams is the Head of Product Marketing at Zuper; but, she’s also a Chief Evolution Officer. Her zone of genius is in leveraging evolutionary science to help companies grow. Carmen holds a Unicist Masters in Science of Evolution. Alongside her work at Zuper, she is a fractional CMO at DayEDigital.com and a board member at AdvisoryCloud. 

SHOW NOTES:
00:00 | Who is Carmen Williams?
01:03 | What is an Evolution Officer and what does Zuper do?
02:48 | Building a team based in India
04:05 | What does a product marketer do at Zuper?
08:14 | How to run an India-based R&D team
09:33 | What metrics does a product marketer care about?
10:41 | Which features should you build?
14:30 | Failed website launch: what went wrong?
17:49 | What product marketers miss
19:19 | Biggest product marketing insight
20:27 | Fireside: hiring, thought leadership, working for free, evolution theory with reading, growth mindset

QUOTES:
(23:00) “Once you’re thinking about your next career move, pick learning. Pick knowledge and the pay will come.”
(24:13) “If you do have that capacity for empathy then constantly be working on your growth mindset - that ability to put yourself in other people’s shoes, to self-reflect, to evaluate, to adapt, to get rid of fear. That is the number one obstacle to growth, your fear of change.”

Follow Carmen Williams
https://www.linkedin.com/in/carmenlwilliams/ 

Work with Crowdlinker: 
https://www.crowdlinker.com/contact 

What is Product Innovation Series with Aram Melkoumov?

Product Innovation Series is an in-depth interview series featuring product & innovation leaders from small startups all the way to Fortune 500 behemoths. Our guests share their battle-tested perspective on what prevents teams from shipping a great product. The show is hosted by Aram Melkoumov, the CEO of Crowdlinker.

Related podcasts

November 22, 2022
27:02 minutes
Tadas Labudis is a Senior Director of Product @ Playvox. His company Prodsight, was acquired in 2022 by Playvox. He shares with Aram what it's like not being a CEO but working as Senior Director of Product instead. Tadas also talks about his tricks on building a competitive team and user research methods for product discovery
November 17, 2022
39:56 minutes
In this episode, we talk about Ayal’s role at MicroFocus and his perspective on product and automation over the last two decades. Aram and Ayhal also discuss automated functional testing, how the world of product has evolved, how to create a product that your customers will love and more.
November 10, 2022
33:06 minutes
Product managers in many ways hold the whole business together. They are tasked with understanding what the customer wants and needs, then turning that into an actual product. In this conversation Burak Kantarci shares how he manages product at Thundra and his takeaways after moving from a designer role into product.
GET IN TOUCH
GET IN TOUCH

Want to learn more?

Let’s start collaborating on your most complex business problems, today.