Build a New Company

Validate your next venture

Get your latest idea off the ground and build your business with our expert guidance

Building established businesses for visionary entrepreneurs

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Got a great idea? We can help you validate it

Our validation process is designed to help you make better business decisions, protect your investment, and work quickly to beat the competition.
Find product market fit, faster
Failure to achieve market fit continues to be the biggest killer for new startups. A lean validation strategy will help you quickly understand if you’re meeting the needs of your market.
Be conscious with data implementation
Don’t reinforce old strategies with the same performance measures. We make objective and unbiased decisions when it comes to using data alongside other insights like customer-led research.
Execute valuable, unbiased user-testing
Source viable, scalable channels and connect with your target audience. We’ll get you access to your first customers, helping you perform continuous, unbiased discovery and user-testing.
Leverage existing processes & systems
Completely custom builds are expensive and time consuming. We leverage existing systems and explore customisation options through user feedback.
Build an MVP for launch
Investors care about getting to revenue faster and hitting profitability. Take the risk out of developing your MVP and make sure your solution has value.
Create a sustainable revenue model, early
Create products that sell themselves. We’re experts at implementing product-led growth marketing strategies, helping companies to grow faster at scale.

Whoever you are,
we can help

Building a great company starts with validating your ideas. Whether you’re looking to expand your portfolio or bring something new to the table, our skills and processes will help you reduce risk and maximize value.
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Experienced product leaders looking to expand 

Our teams can fit seamlessly into your existing practices. We’ll work alongside you, bringing the exact skill-sets you need to get your idea off the ground. You’ll also have the freedom to scale resources up and down as you need.

Innovators with game-changing ideas

We’ll arm you with a team of experts to lead you through discovery all the way to developing industry leading products. And when something ships, we don’t stop there. We’re dedicated to making sure your vision is successful.

Entrepreneurs looking for new business opportunities

Our proven discovery playbook ensures your investment is protected by only moving forward with viable opportunities. We also offer flexible venture models with various debt/equity arrangements to fit your budget.

How we put your ideas to the test to ensure success

1. Define the Strategy
Define your vision and document your assumptions. We’ll use this knowledge to help you develop a low-risk strategy to validate your ideas.

What you will learn

Does my idea solve a real problem?
Should it be done?
Can it be done?
How can it be done?
2. Identify your Market
Market research helps us to start creating the first user personas. As the project unfolds and more assumptions are validated, the details of these personas can evolve.

What you'll learn : 

Who is the specific audience that will love this product?
What is the problem this audience has and are they willing to pay to solve it?
What is the value promise we give to the customers when solving this problem?
What are the current alternative solutions the market has to offer?
How will the solution be remarkably better than these existing solutions?
3. Create Tests
We leverage no/low-code solutions to build tests quickly, without wasting resources.

How we test : 

Surveys
Interviews
A/B tests
Prototypes and MVPs
Google Trends
4. Get Feedback and Monetize
Ensure you’re pursuing the best possible avenue for your business. We’ll present your users with an interactive version of your product that gathers continuous feedback.

Helping you :

Finalise features
Make vital iterations, quickly
Set a price point
Refine your target audience
Secure your first paying customers
5. Analyze the Research
Determine the results of your testing. By now you should have a better understanding of whether your concept has value, doesn’t have value, or needs more feedback.

Next steps :

Build - where validation is clear
Adjust - where more feedback is needed
Pivot - where interest is low and value is unclear
6. Revisit assumptions
Fail fast, fail often. Sometimes, the results don’t yield a solid yes. We never move forward with a product no one wants. Instead, we move in an agile way so that we can pivot where necessary.

What’s next?

Follow up on interviews
Check all quantitative and qualitative data
Consider adjustments in your target market

What you'll learn : 

Does my idea solve a real problem?
Should it be done?
Can it be done?
How can it be done?

What you'll learn : 

Who is the specific audience that will love this product?
What is the problem this audience has and are they willing to pay to solve it?
What is the value promise we give to the customers when solving this problem?
What are the current alternative solutions the market has to offer?
How will the solution be remarkably better than these existing solutions?

How we test : 

Surveys
Interviews
A/B tests
Prototypes and MVPs
Google Trends

Helping you :

Finalise features
Make vital iterations, quickly
Set a price point
Refine your target audience
Secure your first paying customers

Next steps :

Build - where validation is clear
Adjust - where more feedback is needed
Pivot - where interest is low and value is unclear

What’s next?

Follow up on interviews
Check all quantitative and qualitative data
Consider adjustments in your target market

Launched with Crowdlinker

Partnering with forward-thinking innovators to de-risk new business development
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Taking the Founder’s Vision From Concept to Production
Yumba for Business: Developing a new market focus through a venture builder project
Bringing affordable health, dental and life coverage to Canada's Independent workforce

Learn how to validate your ideas and launch your next business

From interviews to articles, we’ve got you covered with the latest resources for your next venture.
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