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image of Can Products Really Be Life-Changing? - Abhishek Bhasin, Uplinq
Friday, July 29, 2022
31:33
minutes

Can Products Really Be Life-Changing? - Abhishek Bhasin, Uplinq

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Episode Details

Abhishek and Aram discuss what goes into creating life-changing products and being purpose-led as a product manager. They explore how to assess product-market fit in an honest way, what metrics you should check before focusing on scaling, whether you should build for multiple personas, and why sales-led product management is a race to the bottom.

Show notes

Creating products that help people achieve their life goals requires a sober view of growth. Focus needs to always be purposeful, and distractions minimal.

About Abhishek
Abhishek Bhasin is Head of Product at Uplinq. He is a subject matter expert when it comes to credit. He is a product manager that has dedicated his career to financial inclusion. His other roles include being a Product Leader at TransUnion, a Senior Manager at RBC, and a Director at Equifax. Abhishek believes that the best decisions are made based on merit backed by data rather than democracy. His best investment is a piano he bought for his daughter.

Links We Mentioned:
Art of Happiness by The Dalai Lama: https://www.amazon.com/Art-Happiness-10th-Anniversary-Handbook/dp/1594488894

SHOW NOTES:
00:05 | Who is Abhishek Bhasin?
00:54 | How to identify your purpose as a product manager (and stay focused on it)
03:36 | What’s wrong with product-market fit (and what to watch out for)
06:14 | Solutions vs. wishful thinking
08:38 | Managing multiple persona types when validating a product (customer segmentation)
13:25 | Measuring traction before rushing to scale
17:50 | Should product managers prioritize sales?
21:01 | Sales-driven vs. product-led growth
23:35 | Being a spokesperson for your customer OR How truly believing your idea makes a huge difference
26:22 | Fire round questions (questioning assumptions, talking to people, democratic thinking) 

QUOTES:
[03:35] “The big problem with the word product-market fit is that the product comes first. I wish it was market-product but that doesn’t sound right”
[17:35] “Product ARR is your key metric or gauge to see whether you’re gaining traction or falling behind.”
[23:21] “if you are sales driven, then you’re always most likely playing a price game”


Follow Abhishek Bhasin
https://www.linkedin.com/in/abhishekbhasin


Work with Crowdlinker:
https://www.crowdlinker.com/contact 

What is Product Innovation Series with Aram Melkoumov?

Product Innovation Series is an in-depth interview series featuring product & innovation leaders from small startups all the way to Fortune 500 behemoths. Our guests share their battle-tested perspective on what prevents teams from shipping a great product. The show is hosted by Aram Melkoumov, the CEO of Crowdlinker.

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