image of Can Products Really Be Life-Changing? - Abhishek Bhasin, Uplinq
Friday, July 29, 2022

Can Products Really Be Life-Changing? - Abhishek Bhasin, Uplinq

Listen on

Podcast information


Episode Details

Abhishek and Aram discuss what goes into creating life-changing products and being purpose-led as a product manager. They explore how to assess product-market fit in an honest way, what metrics you should check before focusing on scaling, whether you should build for multiple personas, and why sales-led product management is a race to the bottom.

Show notes

Creating products that help people achieve their life goals requires a sober view of growth. Focus needs to always be purposeful, and distractions minimal.

About Abhishek
Abhishek Bhasin is Head of Product at Uplinq. He is a subject matter expert when it comes to credit. He is a product manager that has dedicated his career to financial inclusion. His other roles include being a Product Leader at TransUnion, a Senior Manager at RBC, and a Director at Equifax. Abhishek believes that the best decisions are made based on merit backed by data rather than democracy. His best investment is a piano he bought for his daughter.

Links We Mentioned:
Art of Happiness by The Dalai Lama:

00:05 | Who is Abhishek Bhasin?
00:54 | How to identify your purpose as a product manager (and stay focused on it)
03:36 | What’s wrong with product-market fit (and what to watch out for)
06:14 | Solutions vs. wishful thinking
08:38 | Managing multiple persona types when validating a product (customer segmentation)
13:25 | Measuring traction before rushing to scale
17:50 | Should product managers prioritize sales?
21:01 | Sales-driven vs. product-led growth
23:35 | Being a spokesperson for your customer OR How truly believing your idea makes a huge difference
26:22 | Fire round questions (questioning assumptions, talking to people, democratic thinking) 

[03:35] “The big problem with the word product-market fit is that the product comes first. I wish it was market-product but that doesn’t sound right”
[17:35] “Product ARR is your key metric or gauge to see whether you’re gaining traction or falling behind.”
[23:21] “if you are sales driven, then you’re always most likely playing a price game”

Follow Abhishek Bhasin

Work with Crowdlinker: 

What is Product Innovation Series with Aram Melkoumov?

Product Innovation Series is an in-depth interview series featuring product & innovation leaders from small startups all the way to Fortune 500 behemoths. Our guests share their battle-tested perspective on what prevents teams from shipping a great product. The show is hosted by Aram Melkoumov, the CEO of Crowdlinker.

Related podcasts

November 22, 2022
27:02 minutes
Tadas Labudis is a Senior Director of Product @ Playvox. His company Prodsight, was acquired in 2022 by Playvox. He shares with Aram what it's like not being a CEO but working as Senior Director of Product instead. Tadas also talks about his tricks on building a competitive team and user research methods for product discovery
November 17, 2022
39:56 minutes
In this episode, we talk about Ayal’s role at MicroFocus and his perspective on product and automation over the last two decades. Aram and Ayhal also discuss automated functional testing, how the world of product has evolved, how to create a product that your customers will love and more.
November 10, 2022
33:06 minutes
Product managers in many ways hold the whole business together. They are tasked with understanding what the customer wants and needs, then turning that into an actual product. In this conversation Burak Kantarci shares how he manages product at Thundra and his takeaways after moving from a designer role into product.

Want to learn more?

Let’s start collaborating on your most complex business problems, today.