Product Innovation Series

Helping product and innovation leaders get applicable advice, today.
Our aim is to help innovation professionals like you get actionable advice that can be implemented right now. If you’re interested in learning about battle-tested tips, tactics, and strategies from your peers, make sure to tune in.
- Aram, CEO @ Crowdlinker.

Hi, it’s Aram.
Welcome to our in-depth interview series featuring product leaders from prominent tech companies around the world. We’re chatting about how category-leading digital products are developed within their enterprises


January 10, 2023
33:56 minutes
Marlon Hope, head of Product for Netacea, joins Aram Melkoumov to discuss product development principles and key lessons for product success. He also talks about why data is important to measure the success of the objectives of your product. Netacea is agentless Intent Analytics platform.
December 27, 2022
30:36 minutes
Jeroen Van Hautte joins Aram Melkoumov to discuss the process of designing and launching customer-focused tech solutions. He explains how focusing on customer journey and having a customer centric attitude is key to success. User experience rather than features. Throughout the discussion, we explore his journey building TechWolf from determining ROI launching, acquiring the first customers and identifying the gaps to improve his product.
December 20, 2022
37:37 minutes
Sometimes designers do things that aren’t in the customer's best interest. In fact it happens more often than some like to admit it. Monika Ocieczek, the head of product design at Primer, witnessed it many times. She shares her perspective on why designers do it, evolution of product design, what successful designers look like and more. Bonus section: Monika and Aram discuss who should be blamed for the unsuccessful product.
December 13, 2022
29:05 minutes
Product Management and Engineering have rocky relationships that go beyond just product development. PMs focus on user experience, engineers on the code. With no proper collaborative effort between the two mediocre products are a typical outcome. In this episode, we talk about differences between product managers and engineers. Tudor explains and gives examples why product engineers and product managers work closely together. He also talks about his role in a highly regulated pharmaceutical space, data validation process and product biases.
December 8, 2022
52:27 minutes
Layoffs, interest rates at all-time high, the economy is plunging downhill. What should you do as an enterprise leader? How do you get ahead, execute your vision and come out on top? Shelly Bardai and Mohan Gulati join Aram Melkoumov to discuss and share advice in this event. They explore changing dynamics of the market, how to handle your R&D innovation and product teams, what to prioritise in the budget, and how to empower your team to innovate, create and bring great ideas to the forefront.
November 22, 2022
27:02 minutes
Tadas Labudis is a Senior Director of Product @ Playvox. His company Prodsight, was acquired in 2022 by Playvox. He shares with Aram what it's like not being a CEO but working as Senior Director of Product instead. Tadas also talks about his tricks on building a competitive team and user research methods for product discovery
November 17, 2022
39:56 minutes
In this episode, we talk about Ayal’s role at MicroFocus and his perspective on product and automation over the last two decades. Aram and Ayhal also discuss automated functional testing, how the world of product has evolved, how to create a product that your customers will love and more.
November 10, 2022
33:06 minutes
Product managers in many ways hold the whole business together. They are tasked with understanding what the customer wants and needs, then turning that into an actual product. In this conversation Burak Kantarci shares how he manages product at Thundra and his takeaways after moving from a designer role into product.
November 8, 2022
26:32 minutes
In this episode, Manos Kyriakakis talks with Aram about ways of achieving product/market fit in the world of startups. Manos also gives examples of metrics you can use to show whether you’ve got product market fit. They also get into confidence, arrogance, and assumptions in product.
October 26, 2022
35:11 minutes
What if business leaders could help you build your product? How do you get them on board? How do you then turn them into loyal customers? That’s what today’s founder did by creating an advisory council. Learn the ins and outs of how to create a product advisory council yourself.
October 24, 2022
47:20 minutes
Pierre and Aram discuss why treating your company as a product can be so effective. They explore how to increase productivity even in boring tasks, why you should be opinionated as a leader and why you don’t need to necessarily have technical skills as a technical PM. Pierre shares many anecdotes from his experiences at Amazon and all the lessons he took with him to build his company.
October 21, 2022
29:24 minutes
Ravi, Seth, and Aram discuss the balance between data, insight, and intuition. They explore what goes into egoless product development, what to take away from customer data, how to engineer game-changing insights from data, and why objectivity is a lie.
October 6, 2022
25:13 minutes
Mor and Sergey discuss how to run a product team and coordinate with bright developers without having technical skills. Mor shares his experience running 7 SCRUM teams and describes the execution process as a ‘cold war’ of sorts. They explore the similarities between professional sports and product management, why you should ask ‘why not’ more often, and how to reframe conflicting priorities as collective priorities.
October 6, 2022
37:43 minutes
Mike and Aram discuss how to build a design team where designers are focused on jobs to done. They explore what it takes for a team to go from forming to norming, which OKRs designers should and shouldn’t have, how to build a design thinking community in your organization, what designers actually feel when they think they have impostor syndrome, and how to tread the fine line between challenge and overwhelm.
October 6, 2022
25:39 minutes
Alex and Sergey discuss how to differentiate yourself when you’re in a saturated market. They explore different differentiation strategies, why you shouldn’t start a vertical SaaS if you’re on a tight budget, how cross-team collaborations can unlock differentiation opportunities, and what you should prioritize if you’re in a competitive space.

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