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image of How Popular Trends Harm Your Product - Edoardo Ferrara-Bardile, N26
Monday, August 22, 2022
32:25
minutes

How Popular Trends Harm Your Product - Edoardo Ferrara-Bardile, N26

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Episode Details

Edoardo Ferrara-Bardile, Senior PM @ N26, and Aram discuss how you can listen more carefully to your users and how to stay authentic without constantly being swayed by the trend. How ego and dogma don’t allow you to listen, whether you should shorten your discovery, why you should find people who know more than you, and why popular trends aren’t good for you.

Show notes

There’s too much focus on trendy concepts like being agile. There’s too much distortion because of ego and pride. How do you stay authentic, skip the trends, and have better judgment in your work as a product manager? 

About Edoardo Ferrara-Bardile
Edoardo Ferrara-Bardile is a Senior Product Manager at N26. He started his career as an HR professional and transitioned into the product space as a self-taught individual. Being curious about technology, he eventually became a SAP consultant. Eventually, he held several product management roles. In another life, he would have become a carpenter.

Links We Mentioned:
Amplitude: https://amplitude.com/
Empowered: Ordinary People, Extraordinary Products by Marty Kagan: https://www.amazon.com/EMPOWERED-Ordinary-Extraordinary-Products-Silicon/dp/111969129X

SHOW NOTES:
00:00 | Who is Edoardo Ferrara-Bardile
00:52 | Not having a product background
06:36 | 2 issues with data
10:37 | How to remove bias from decision making
12:54 | Fake agile companies OR How to actually become agile
16:48 | Discovery taking too long? OR Balancing discovery with delivery
20:34 | Useful product management tools
22:43 | Who knows more than you?
24:38 | Fireside: open-ended questions, going faster, negotiation, data

QUOTES:
[08:21] “Data has two main issues. First, it doesn't give you everything. You may have tons of data but it won't give you everything. Second, it’s highly interpretable so it's how you will interpret data. It doesn't mean that data is telling you something -  it means that you are understanding something from the data. You have your biases, your previous experience,  your previous knowledge that will make you think of data in the way you do.”

Follow Edoardo Ferrara-Bardile:
https://www.linkedin.com/in/edoardo-ferrara-bardile/

Work with Crowdlinker:
https://www.crowdlinker.com/contact 

What is Product Innovation Series with Aram Melkoumov?

Product Innovation Series is an in-depth interview series featuring product & innovation leaders from small startups all the way to Fortune 500 behemoths. Our guests share their battle-tested perspective on what prevents teams from shipping a great product. The show is hosted by Aram Melkoumov, the CEO of Crowdlinker.

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