image of Product Differentiation Strategies In A Competitive Market - Alex Zhezerov, Wrike
Thursday, October 6, 2022

Product Differentiation Strategies In A Competitive Market - Alex Zhezerov, Wrike

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Podcast information


Episode Details

Alex and Sergey discuss how to differentiate yourself when you’re in a saturated market. They explore different differentiation strategies, why you shouldn’t start a vertical SaaS if you’re on a tight budget, how cross-team collaborations can unlock differentiation opportunities, and what you should prioritize if you’re in a competitive space.

Show notes

When Wrike was a start-up, winning was easy. Its biggest competitor was Excel. Today, it competes with Asana, Monday, Trello, and more. What do you do when your market becomes more competitive? How do you make it impossible for your clients to leave you?

About Alex Zhezerov
Alex Zhezerov is the Director of Product Management at Wrike. He is also a blogger and newsletter writer who runs a B2B SaaS newsletter for founders and executives. He likes to begin his morning with a thinking routine and is currently looking to establish a stronger personal brand for himself through writing. Alex has a unique perspective when it comes to project management - he runs a product that was once in an easy-to-win market and is now in a heavily competitive one.

Links We Mentioned
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Porter's Five Forces: Understand competitive forces and stay ahead of the competition
7 Powers: The Foundations of Business Strategy
The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business

00:00 | Who is Alex Zhezerov?
00:23 | B2B SaaS thought leadership and morning thinking routines
03:53 | 3 differentiation strategies
06:28 | Vertical SaaS vs. Horizontal SaaS
08:13 | Should you build a vertical tool with a low budget?
10:06 | Differentiating Wrike from Asana, Trello, and Monday
12:03 | Product priorities after market saturation
15:01 | How to make sure people don’t leave you
19:03 | Million-dollar product management question
22:14 | What every product manager must do to win (and 3 must-read books)

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Product Innovation Series is an in-depth interview series featuring product & innovation leaders from small startups all the way to Fortune 500 behemoths. Our guests share their battle-tested perspective on what prevents teams from shipping a great product. The show is hosted by Aram Melkoumov, the CEO of Crowdlinker.

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