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Innovation is a lot more than an “initiative”. It’s a culture, it’s a new attitude. It’s set of beliefs that you have to have your leadership aligned around. Legacy orgs who created open spaces to mimic “google thinking” thought it will solve their culture. It didn’t it.
Innovation is a constant ongoing thing. It is as mental as it is financial. It takes time.


Highlights:

- How large corporations can be more innovative: steps can they take
- Ways startup founders can partner with corporations that run innovation projects
- How to measure your innovation program success
- How Hussam helped build Canadian startup ecosystem while working at Communitech


About Hussam

Hussam Ayyad is one of the leading figures behind Canada’s innovation ecosystem. With a notable track record, Hussam dedicated his efforts over the last decade to building public-private-corporate partnerships that facilitated the rise of Canada’s startup ecosystem and enabled various successful industry disruptors. His transformational work led DMZ to become world-renowned and led Communitech to become a hub of choice for open innovation for global household names such as Microsoft, Toyota and Panasonic. 
Most recently, he was the Founding Managing Director of WE Scale Up, a purpose-driven accelerator that propelled high-impact entrepreneurs, who are solving the world's most complex problems and addressing its fastest-growing markets, to become investment-ready and scale their ventures' growth globally. Prior to doing so, Hussam spent the 1st decade of his career building successful businesses. Most notably he led Algero Canadian Metals –an international company he co-founded in 2006 - to massive revenue and workforce growth.