image of Enterprise vs. B2B Product Management: Are They Different? - Pavan Singh, Lynx Technologies
Thursday, July 7, 2022

Enterprise vs. B2B Product Management: Are They Different? - Pavan Singh, Lynx Technologies

Listen on

Podcast information


Episode Details

We hear a lot about enterprise infrastructure, but what really goes into it? How do you meet the intricate needs of big corporations while making sure that your custom offerings make business sense? Pavan Singh, VP of Product @ Lynx Technologies, and Aram discuss how to sensibly deploy enterprise infrastructure. They explore the technical and business sides of enterprise infrastructure. On the technical side, they talk about how to make software last for 10-15 years without needing major upgrades, how to make sure that enterprise software is secure and reliable, and why customer interviews are not enough. On the business side, you'll hear how to fulfil custom enterprise requests in a way that increases the overall capacity of your company, how to easily open a new revenue stream, and how to validate your big product ideas.

Show notes

Follow Aram Melkoumov on Linkedin for highlight clips and DMs.

About Pavan Singh
Pavan Singh is the Vice President Of Product Management at Lynx Software Technologies where he works on enterprise infrastructure. He earned his MBA from the Kellog School of Business at Northwestern. Amongst other previous roles, he had a 6-year career at Cisco performing various leadership roles. If he wasn’t a product person, Pavan would want to be a public speaker.

00:00 | Who is Pavan Singh?
00:34 | What is enterprise infrastructure?
03:21 | Mission-critical edge: how to make software last for 15 years.
06:52 | Enterprise infrastructure vs. product management
09:10 | How to make SaaS products last longer
11:25 | Dealing with unexpected requests when building enterprise infrastructure
15:27 | Two ways enterprise infrastructure goes wrong
17:50 | Balancing white-glove offerings with startup growth
20:48 | How many big ideas should you focus on (and 3 ways to validate them)?
26:48 | Using partnerships to tap into easy revenue expansion
29:14 | Observing the customer vs. interviewing the customer
32:44 | Rapid fire questions: asking better questions, what to do instead of saying no, speed of innovation, in-person meetups, product innovation.

[07:21] “Until a few generations of product back, it was okay that enterprise infrastructure product user experience wasn’t the best.  Now, it is no longer acceptable. Now the user experience of an enterprise infrastructure product really matters. And by user experience, I mean not just the UX but also APIs; the quality of APIs, how easily you integrate it with something else, does it comply with standards that make it easy for other products to be integrated?”
[24:31] “We never talk about how internal alignment is as important, if not more, when it comes to innovation. It has to be aligned with the capabilities of the company, the culture, and the operational processes - it has to be aligned with what the new idea is. And more than that, it becomes about people. Does the company have the right people who have done similar things and have the know-how?.”

Links We Mentioned:
Good To Great: Why Some Companies Make the Leap...And Others Don't:

Follow Pavan Singh

Work with Crowdlinker: 

What is Product Innovation Series with Aram Melkoumov?

Product Innovation Series is an in-depth interview series featuring product & innovation leaders from small startups all the way to Fortune 500 behemoths. Our guests share their battle-tested perspective on what prevents teams from shipping a great product. The show is hosted by Aram Melkoumov, the CEO of Crowdlinker.

Related podcasts

August 10, 2023
63:44 minutes
Maarten turned 79% of his product pitches into signed agreements. Listen how his strategy is reshaping the innovation landscape.In this episode of Product Innovation Show, Maarten and Aram delve into the intricacies of managing a product team, especially when you don't come from a technical background. Maarten sheds light on his journey, managing multiple SCRUM teams, and the challenges and rewards it brings. Drawing parallels between the world of professional sports and product management, they discuss the importance of asking 'why not' and how to align different priorities for collective success.About the GuestMaarten began his entrepreneurial adventure at 19 in the music scene. After dodging some iffy record deals, he thought, "I can do better!" and launched his first venture. He quickly noticed that the way entrepreneurship was taught was flawed. So, six years ago, Maarten founded BW Ventures. Since then, he's guided over 200 startups, helping them find solid business models. Yet, even with a plan, many still struggle to secure their first investment.SHOW NOTES:[03:19] Nurturing Ideas[10:20] The Role of Predictability in Innovation[16:30] Managing Stakeholder Pushback[22:02] Pivoting or Killing Projects[25:17] Assessing Company Ideas[28:31] Driving Innovation[35:27] Stakeholder Expectations[39:38] Building Solid Business Cases[43:33] Martin's Key Principles: [47:00] Corporate Acquisitions & StrategyQuotes from Maarten:"Showing progress and showing what works and doesn't work is more valuable than just getting that perfect business case out.""People are most of the times too scared to build a super big business case because they think decision makers are going to ask for that. But what's more important is showing progress and understanding what you're doing."Books We Mentioned:1. Pep Guardiola: Another Way of Winning: The Biography2. Mindgames: Phil Jackson's Long Strange Journey3. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesFollow Maarten van Kroonenburg
June 26, 2023
15:30 minutes
Mounika Sanikommu, Senior Product Manager at Zuora, is sharing her thrilling journey with ChatGPT, experiments she runs, plugins she discovered and how she uses AI for data analysis in her day job.Monica and Aram also spills the beans on the future of jobs in an AI-dominated landscape. About Mounika Mounika is a Senior Product Manager at Zuora building and leading their ecosystem products. She is an unstoppable learner who pivoted her career from engineering to Product while working in tech firms across the globe. She enjoys sharing her product knowledge and offering mentorship to aspiring PMs through various platforms. SHOW NOTES:7:53 | Monica’s experience with the new plugins available in ChatGPT8:20 | The benefits of using ChatGPT for data analysis in product management8:55 | Challenges Monica has faced using ChatGPT9:24 | The role of input prompts in ChatGPT’s functionality11:27 | The most valuable investments Monica has made in understanding AI technology14:16 | Monica’s views on the growing trend of generative AIQUOTES:"I don't think AI is a doomsday for our jobs yet. Right now, it's a tool that can increase our efficiency and productivity when used ethically and correctly."
May 15, 2023
21:05 minutes
In this episode, our host Aram Melkoumov is speaking with with Jorge, a product leader at Resilia, about the growing influence of AI, particularly GPT-4, in the tech industry. They dive into the ways AI can change our everyday experiences and discuss the potential for AI to replace certain roles.Key Takeaways:The Power of GPT-4: Jorge reflects on the advancements in AI with introduction of GPT-4. He shares his experiences about the potential uses of and capabilities of this tech in writing human-like text.Medici Effect: Jorge emphasizes the power of interdisciplinary knowledge and how viewing use cases from different perspectives can lead to innovative ideas.Real-World AI Integration: Aram and Jorge explore the application of AI in real-world scenarios, particularly through the use of browser extensions and APIs. They discuss how these integrations can help create more relevant and updated information, improving efficiency.AI in Content Creation: Jorge shares his experience with using AI in content creation, particularly in real estate. He also mentions Synthesia, an AI avatar company, as a potential tool for those who may not feel comfortable being on camera.SHOW NOTES 1:06 - Guest Introduction2:15 - Initial Reaction to ChatGPT4:09 - Prompt Engineering6:57 - Learning and Challenges8:19 - Leveraging ChatGPT Plugins13:16 - Investment in AI14:16 - Learning and Content Consumption16:28 - Doomsday Scenario or Paradise18:14 - Finding Irreplaceable RolesAbout Jorge SierraJorge, with over nine years of experience, has honed his skills as a Product Manager, Startup Advisor, and Consultant across the technology industry, from startups to large corporations, and as a founder of his own businesses. His entrepreneurial achievements include the successful establishment and management of two startups and a software factory firm, all aimed at introducing disruptive technologies to Latin American and Hispanic markets. Across multiple sectors, including e-commerce, fintech, and artificial intelligence, Jorge has consistently adhered to user-centric design and agile methodologies to develop intuitive, effective products. Connect with Jorge: with Aram:

Want to learn more?

Let’s start collaborating on your most complex business problems, today.