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image of Crafting User Personas for Fintech Users - Dustin Kirkland, Apex
Thursday, October 28, 2021
42:35
minutes

Crafting User Personas for Fintech Users - Dustin Kirkland, Apex

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Episode Details

Dustin Kirkland, CPO at a digital wealth management company Apex talks about how he defines user personas, his career into product and how to stress test product features.

Show notes

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Highlights:

- Dustin’s career path to becoming a chief product officer
- What enterprise companies can adopt from startups to empower product managers
- What does product development cycle looks like at Dustin’s company Apex
- Process to define user personas at Apex


About Dustin

Dustin is the Chief Product Officer at Apex which is a digital wealth management solution that is set to IPO and is valued at nearly $5 billion. 
At his current role, Dustin is responsible for the product and strategy of Apex Fintech Solutions 
Previously Dustin has held engineering and product roles at IBM, Canonical, Gazzang, and Google.   

What is Product Innovation Series with Aram Melkoumov?

Product Innovation Series is an in-depth interview series featuring product & innovation leaders from small startups all the way to Fortune 500 behemoths. Our guests share their battle-tested perspective on what prevents teams from shipping a great product. The show is hosted by Aram Melkoumov, the CEO of Crowdlinker.

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