image of Transitioning from a Pro Service Company to SaaS one - Jordi Torras, Inbenta
Tuesday, March 29, 2022

Transitioning from a Pro Service Company to SaaS one - Jordi Torras, Inbenta

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Podcast information


Episode Details

Jordi Torras, Founder & CEO at Inbenta shares his entrepreneurial transition from a service into a product company. Talks about the challenges of starting a software company, how he overcame the limited startup ecosystem in Barcelona and how Inbenta started on international markets in France and Brazil.

Show notes

Follow Aram Melkoumov on Linkedin for highlight clips.


- Building a Minimal sellable product (MSP) and going international
- How Jordi deals with the paradigm of large customers and requests for introducing features in the product roadmap
- Finding a French version of himself - origin of Jordi’s company Inbenta

About Jordi 

Jordi is the Founder & CEO at Inbenta, an AI and semantic search technology company for e-commerce and customer support.  He graduated from Harvard Business school in 2004, where he specialized in Leading Professional Service Firms. He has been an associate professor at EADA for the past 18 years, and is teaching Strategy and Entrepreneurship to young and older students.

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